Tripcerto takes the repetitive work out of planning and selling complex travel
So customers get what they asked for sooner, and more enquiries can become bookings.
Started at the sales desk
Selling complex trips, Charlie saw how much of each day went on rekeying, searching and checking. Tripcerto was started to give that time back to the expert.
Meet the team
Founders

Charlie Potter
Co-founder and CEO
- 10+years in travel sales
- 7,500+enquiries handled
Leads the company: strategy, operations and sales.
LinkedIn: Charlie Potter (opens in a new tab)
Taylor Styles
Co-founder and CTO
- 7+years in scalable systems
- 5+apps and platforms shipped
Leads the platform: product, architecture and engineering.
LinkedIn: Taylor Styles (opens in a new tab)
Advisers

Nigel Clarke
Adviser
- 20+years in technology sales
Three exits and an IPO, across SaaS and travel technology.
LinkedIn: Nigel Clarke (opens in a new tab)
Joanne Dickson
Adviser
- 30+years in travel and hospitality
Scaling and modernising established travel businesses.
LinkedIn: Joanne Dickson (opens in a new tab)
Steve Endacott
Adviser and investor
- 30+years building and selling businesses
Portfolio chairman across travel, tourism and online businesses.
LinkedIn: Steve Endacott (opens in a new tab)
Gerd Bommer
Strategic adviser
- 25+years in international markets
Founder of Zoenora, investing in early-stage founders.
LinkedIn: Gerd Bommer (opens in a new tab)
The company
Tripcerto Ltd
Registered in England and Wales
Company number 16121124, incorporated in December 2024.
Data protection
Information Commissioner’s Office, ZC233726
Registered with the UK regulator for data protection. How Tripcerto handles your data is set out on the Trust page.